As a brand-naming insider, I think it’s fascinating to know the work
that goes into naming pharmaceuticals. To avoid jet lag on long flights,
some business travelers take sleep aids. One of the most popular is
Ambien, and although I’ve never tried it, I like the catchy name. It’s
interesting because it’s one letter short of the word “ambient,” meaning
surrounding area or environment. But also by marrying “a.m.,” from ante
meridiem, which is Latin for before noon, with the French word “bien,”
meaning good or well, the brand cleverly implies the benefit of feeling
“well in the morning.” It’s brilliant.Fonte | NY Times
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